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The Creation, a Swiss Made Handcrafted Masterpiece by Simon et Laurent, Redefining Artisanal Watchmaking



The Creation

The Creation by Simon et Laurent, the firstborn of our company was born from the deep passion of our founders for the art of engineering and watchmaking. The design, the refinement of the materials, the finishes and the components adopted represent the desire to bring to the market a unique product that enhances craftsmanship and Swiss watchmaking tradition.


The two Movements

Welcome to the fascinating world of precision watchmaking. Here, we present to you two distinct mechanical works of art that beat to the beat of time: the Seiko caliber NH35 and the Sellita caliber SW200. Both of these movements represent the pinnacle of watchmaking engineering and are chosen by prestigious brands around the world. Let's discover their distinctive features and why they are so admired by watch enthusiasts around the world.


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The Sellita SW200 caliber is a prestigious Swiss mechanical movement, known for its precision and reliability. With a frequency of 28,800 vibrations per hour and a power reserve of approximately 38 hours, it offers high performance. This movement is often chosen for high-end watches, due to its build quality and time-keeping accuracy. It is an ideal option for watch enthusiasts looking for flawless mechanics.


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The Seiko NH35 caliber is a reliable and precise automatic mechanical movement used in many high-quality watches. With a frequency of 21,600 vibrations per hour and a power reserve of over 41 hours, it offers excellent performance. It is commonly used in high-quality watches, offering durability and ease of maintenance.

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Choose your style

Choose your style with a rubber strap for a sporty look or leather for a touch of tailored elegance.


At the heart of our watches lies unparalleled craftsmanship. Our Tuscan leather straps are a testament to this excellence. Carefully selected and tested for the highest quality, the leather is then expertly cut and stitched by hand. This meticulous process results in straps that are not only comfortable, but true handcrafted masterpieces. They represent the perfect meeting between tradition and innovation, and are the ideal complement for our watches, giving them a touch of timeless elegance.


In the midst of our commitment to excellence, we never overlook the diversity of our customers' needs. Alongside our Tuscan leather straps, we offer a selection of rubber straps specially designed to satisfy the most varied tastes and needs. These straps are made of high-quality materials, carefully selected to ensure comfort, wear resistance and versatility. They are the ideal choice for those who prefer a sporty style or need an accessory suitable for dynamic and outdoor situations. Discover our range of straps and let your watch adapt perfectly to your lifestyle.

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Simon et Laurent technical specifications

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Bronze case machined from solid

The case of the ''The creation'' model is a jewel of the manufacture, made of CuSn8 machined from solid through 5-axis machining, offering unique stylistic and mechanical properties in the sector

Luminescent indices

Indexes covered with luminescent pigment make it easy to read the time even in poor light conditions

Dial with Soleil effect

All the available colors offer an exceptional Soleil effect, which will give your timepiece unique reflections that will catch everyone's eyes

Clamping screws made of AISI 316L

All components, including the tightening screws, are made of materials with exceptional physical and mechanical properties, ensuring resistance and long life.

Screw-down crown

The crown with screw tightening and triple sealing system guarantees perfect water resistance up to 300m of immersion depth

Sapphire glass

Both the main glass and the one on the visible case back are made of the highest quality Sapphire glass

Tuscan leather straps

All the straps of our watches are made entirely by hand with fine Tuscan leather, which enhances the craftsmanship and refinement of our product

Who we are

Simon et Laurent is the result of a shared vision between two friends with the passion and ambition to create something truly unique and entirely handcrafted. Our brand was founded by Simone Sabbadini and Lorenzo Latini, two young Italian engineers who completed their studies in Switzerland, in the beautiful city of Lugano. Together, they want to bring an exceptional object and experience to the market, which stands out from modern industrial watchmaking. At Simon et Laurent we believe that true luxury is found in the craftsmanship, care and attention to detail of each individual product.

Every moment, a timeless masterpiece.

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